Tuesday, January 23, 2007

Music industry divided over digital future | CNET News.com

Music industry divided over digital future CNET News.com

"Many people around the world tell me that we've handled our problems in an incorrect manner but no one tells me what we should have done," John Kennedy, the head of the International Federation of the Phonographic Industry, told Reuters.

"Free is just impossible to compete with."


Any music industry spokesperson who states this is a brilliant example of why the music industry is suffering. Also, journalists who support this argument should go back to writing classified ad copy for the local dog trainer.

(We've been through this...) Licence the music through the ISPs - they are the new radio (with extra added value for music marketers). A buck or two a month for each subscriber will bring untold riches to the music industry, in amounts far exceeding the wildest estimations of any supposed losses due to file trading. ASCAP and BMI have it fairly right with broadcasters, venues, etc., and we can get this right.

Also, you have to be an absolute moron to say that we can't compete with free. When was the last time you bought water? dirt? air? a bible? The list of things that we pay for that we could get for free is staggering - someone just figured out how to market it properly.

I didn't know JFK, but John Kennedy, you are no JFK...

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